Make Friends First and Pretend You’re Switzerland: 7 Tips for a Successful Business Partnership

Striking up strategic partnerships is a proven and powerful way to tap new markets, leverage an organization’s presence and ability to scale, and build a brand and bottom line.

That is, if you plan, pick and partner with the right organizations in pursuit of a mutually beneficial relationship. At DocuSign, that’s meant setting the salesman’s hat aside and truly making friends with people respected in their industries. The goal should always be to over-deliver in order to build a long-term, trusted partnership.

Read article at Entrepreneur

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